Naughty & Nice White Label Marketing Tips

     In the spirit of the holiday season, we thought we would put together a list of White Label marketing tips to help keep your site on your customer’s “Nice list” and off their “Naughty List”.  Check out our list below and see which one you fall on! 

Nice:

·         Embrace Your Brand: Building an audience with your brand is a great way to increase your repeat customer base, which is especially helpful when your PPC competition gets tough.  Customers like to buy tickets from a website they can trust, so it’s important to make sure that you create an honest and engaging brand for yourself.  A great way to start doing this is to hop on social media and post about concerts and shows that you think your audience will be interested in.  If you give them content about a topic they care about, they’ll be engaged with you and want to come back to you for more! 

·         Remarket to Your Customers:  During the holidays, customers are more likely to shop around check prices and availability on multiple different websites.  Most holiday shoppers have a list of people they’re buying for and are on a budget, so they are bound to check prices in multiple places.  Don’t let another website steal your sale!  Try remarketing to them with display ads or an email marketing campaign to get them back on your site!

·         Differentiate Yourself:  Successful White Label marketers know how to differentiate themselves from their competition.  Maybe your site has a unique recommendation feature or a rewards program; whatever you decide to do, try to create something that gives people a reason to come to your site instead of a competitor.

Naughty:

·         Tweak your site:  While we already mentioned creating features that make you unique, DO NOT building them during the holidays!  During the busiest time of the year, your sole focus should be marketing.  The last thing you need at this point is to have your site go down due to programming or technical issues.  Save any big ideas you come up with and work on them during a slower time of the year.

·         Wing it: We’re sure you already know this, being the expert marketer that you are, but a little reinforcement never hurt: Don’t go into the holidays without a plan!  Build yourself a marketing calendar so you’re prepared for what’s coming up and have time to put together your marketing campaigns.  Ideally, this should be done a few months ahead of time, so you can start putting together content for SEO.  Some of the best White Label marketers will do this all year long; they’ll plan out their content and ads for the next few months, so they can build a steady stream of traffic to their site.

·         Disguise yourself:  Disguises may have been fine at Halloween, but it’s time to own up to who you really are now.  Don’t try to impersonate another website or organization, because any semi-intelligent customer will see right through that and leave your site for a competitor.  Don’t be ashamed of being a ticket reseller; put a positive spin on it like the fact that you have great tickets to sold out shows.  After all, you’re a marketer, come up with something creative!