Rumor Mill: Could We See A Swift Pickup in Sales?

              The holidays are right around the corner, which can only mean one thing: it’s a great time for artists to make tour announcements!  The industry’s best-selling artists are successful because they know how to time their onsales and right before the holidays is a great time to do it, because many customers will buy tickets as gifts for family and friends.  With this in mind, it’s crucial for TN Private Label clients to step up their SEO by writing about speculative tours and events ahead of time.  Don’t get blind-sided by an onsale; it helps to do your homework on the industry and write your content in advance so when the announcement comes, your site already has content available in search engine results.   Onsales can also follow major album announcements, as both events can support each other.

                At the moment, finding a real-world example of this is not hard.  There is increasing speculation that Taylor Swift may announce a tour very soon, which could prove lucrative to ticket sellers.  Swift has been on a media blitz, which continues through this week and her most recent album was released today, which is expected to be one of the most popular albums of the year.  These are all classic signs of an impending concert tour. 

Private Label clients should contact their Business Development Manager about the best ways to capitalize on upcoming tour announcements.  Not a client yet?  Find out more about how you can get a white label ticket website and start selling more than $3 Billion in inventory by visiting our website or emailing us at info@tnprivatelabel.com.